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Emphasis-Principle of Design

The artist or designer uses emphasis to call attention to something, or to vary the composition in order to hold the viewers interest by providing visual “surprises.”

One method used to attract attention in the design of a page or work of art is the use of a focal point. A focal point draws your attention to the most important element on the page. It marks the locations in a composition which most strongly draw the viewer’s attention.

You can also achieve emphasis by isolation. If most of the elements in a work of art are grouped closely together, an object by itself stands out as a focal point.

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