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Emphasis-Principle of Design

The artist or designer uses emphasis to call attention to something, or to vary the composition in order to hold the viewers interest by providing visual “surprises.”

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One method used to attract attention in the design of a page or work of art is the use of a focal point. A focal point draws your attention to the most important element on the page. It marks the locations in a composition which most strongly draw the viewer’s attention.

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You can also achieve emphasis by isolation. If most of the elements in a work of art are grouped closely together, an object by itself stands out as a focal point.

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